The Agenda for Liferay Symposium NA is Out!

Company Blogs 2 settembre 2016 Da Angela Wu

Build Your Agenda: Tools for Digital Business

Enhance your conference experience by customizing your agenda. Browse 50+ sessions to explore Liferay tools for digital business, get firsthand knowledge on the latest features and best practices, and deep dive into personalizing customer experiences.

Hear from our amazing community of industry experts, key engineers, and innovative companies who are leading the way in digital transformation.

  • Building Deeper Customer Relationships with Audience Targeting

  • The Power of Segmentation and Personas in Driving Personalization

  • Create Once, Use Everywhere: Maximizing Your Content in Mobile

  • Uncovering the Business Wins in Modularity, Microservices and Other Technical Megatrends

  • Accelerate Development with Blade, Developer Studio and Workspace

  • How to Amplify Customer Engagement with Social Media + Analytics

  • Product Roadmap (Liferay Digital Experience Platform)



Don't miss the good stuff for learning, networking, and big ideas.



Post-Symposium Training

Be the first class for Liferay DXP! Maximize your time with Liferay training.



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What I Learned at an Event for Event Planners Pt. 2

Company Blogs 4 agosto 2016 Da Angela Wu

Last month, I attended BizBash LA for the second time (you can see my 2015 recap here). I had a great time hearing from industry leaders and meeting fellow event professionals. It’s one of the few times I get to enjoy events from the attendees’ perspective, and it was reaffirming to realize that as planners, we all encounter unpredictable issues at our events, no matter how much we try to avoid them. The difference is in how we react to these situations. And as former White House Social Secretary Jeremy Bernard noted, it’s crucial to take note of lessons learned with every event to improve for the next time.

Here are some takeaways from what I learned:

Customers come first

When planning an event, it’s important to think about the attendee journey. Put yourself in the guest’s shoes and walk through the entire experience, from beginning to end. What type of information do you need pre-event? What’s the first thing you do onsite? Where do you go after registration? Where is the WiFi information posted? How obvious is it where the restrooms are? Be mindful of the little details that make a big difference.

In the events world, ‘customers’ refer not only to attendees, but also to partners, sponsors, and internal stakeholders. It’s important to establish clear set goals upfront and remind yourself about what you’re working towards throughout the planning process. With sponsors, think less about what you can get out of them, and more about what you can offer to them. Sharing the costs means sharing the experience, so make sure you’re creating an experience that is mutually beneficial to you both.

Be authentic

To celebrate its 10th anniversary, Google created a festival-like experience for this year’s Google I/O. They went back to their roots to really embrace the heart and soul of the company. Developers from around the world enjoyed playful activations and celebratory concerts.

As the largest tech conference in the world, Dreamforce is the ultimate expression of Salesforce as a brand. The event includes various summits that showcase local entrepreneurs, customer success stories, and volunteer opportunities.

Ultimately, it comes down to having clear values and staying true to who you are as a company.

We’re in the happiness business

Events are often a celebration of some sort, whether it’s a product launch or a holiday party or a press conference. To produce great events, you need to produce great experiences. And to produce great experiences, you have to know your audience and understand what makes them tick.

At Zappos, the Fungineering team puts on a number of events to foster employee engagement and happiness. There is a strong emphasis on delivering WOW through service and interaction throughout the journey, from wearable invitations to entertaining entryways to cab vouchers at the end of the night. It’s all about taking care of your attendees and making them feel valued.

Last call

Events are the ideal places to share experiences and make connections. And in order to experience, we must feel and connect. So let’s commit to creating environments that allow for meaningful connections to be made.

Join me at Liferay Symposium North America on Sept. 26-27 in Chicago to see how I apply these lessons learned. You can view all upcoming and past Liferay events on

Learn How to Put Customers First at Liferay Symposium NA

Company Blogs 15 giugno 2016 Da Angela Wu

Attend Liferay Symposium


A Conversation with Customers: Liferay Digital Experience Platform

As digital transformation continues to inform the way we live, work, and play, we expect companies and brands to understand what we're looking for. Businesses have a great opportunity to hear their customers, understand the problems they face, and give them the right solution to make their lives easier. But, do most companies have an idea of how to listen to their customers?

In a recent interview with CMS Connected, Bryan Cheung, CEO, shared how listening to customers sparked Liferay's progression into the digital experience market with the launch of Liferay Digital Experience Platform (DXP). In Liferay's case, transformation was not so much disruptive as it was natural, given its portal heritage, which already had laid out integrations with backend systems and the framework to drive personalized customer experience.

A Better Direction for Customer Experience

The unique infrastructure of Liferay DXP can help build a range of customer experience solutions including web, mobile, and hybrid online/offline experiences across the entire customer lifecycle. In addition, having a single view of the customer lets companies create better, more relevant interactions down the line and gets all departments working together to care for customers.

In this retail banking example, a teller displays a single view of the customer. In one page, the teller can see relevant, current information, i.e., the latest conversation between the customer and the bank (wherever it might have been), gathered from multiple systems across the organization. Based on this customer view, the teller can then make intelligent suggestions to the customer and give the bank an opportunity to offer related or complementary services. 

Single Customer View on Liferay Digital Experience Platform

Cheung also shared that Liferay DXP isn't just about connecting surface level interactions. The whole point of Liferay DXP is to let businesses work smarter at what they do—without having to start all over. In this way, businesses gain another opportunity to engage, provide self-service, engender loyalty, and repeat purchases through all customer interactions.

A Natural Fit for Digital Experience Management

Over the past 15 years, Cheung notes that Liferay has set out to make technology work better for people: 

"We see Liferay Digital Experience Platform as the next logical step in our evolution as a company, and I hope that we’ve done a good job listening to your needs as we’ve designed our product."

As customers drive how they interact with brands, companies need to stay ahead of the curve with tools that deliver personalized digital experiences wherever, whenever they engage with your business.

# # #

Learn how to support your customers across the entire customer lifecycle. There's no better time or opportunity to get to know the Liferay team, key clients, and strategic partners than in Chicago this September. Don't miss Liferay Symposium North America!


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Three Ways to Embrace Digital Transformation at Liferay Symposium

Company Blogs 27 maggio 2016 Da Angela Wu

Get to the heart of Customer Experience at Liferay Symposium North America


3 Reasons to Attend #LSNA16

As customers drive how they interact with brands, companies need to stay ahead of the curve with tools that deliver personalized digital experiences wherever, whenever they engage with your business.

Liferay Symposium gives you a forum to learn from leading industry experts, access key content for digital transformation and network with new peers.


Engage in learning

Build Engaging Experiences
Take in fresh keynote presentations, breakout sessions, deep dives and speed consulting, and learn how to create personalized experiences across all channels from an integrated digital experience platform.
Understand customers better   Gain Valuable Customer Insights
See firsthand how our clients are attracting and retaining customers through dynamic case studies, customer stories, and product demos on content targeting and using data to increase conversion.
Lead the way for digital transformation  
Be a Digital Leader in Your Industry
Learn best practices for redefining your company's digital strategy with actionable takeaways from Liferay founders and developers, industry experts, and world-class clients.  


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Liferay Symposium NA Call for Proposals is Open!

Company Blogs 14 aprile 2016 Da Angela Wu

Share your speaking proposal for Liferay Symposium North America


Each year, the Liferay Symposium attracts top Liferay users and experts to share their experiences on business and technology. It's a forum to discuss new and inventive ways on how to maximize Liferay investments in light of quickly changing customer and business needs.

We're looking for exciting presenters to speak about digital transformation, customer experience, connected technologies, vertical-specific solutions, applications, and use cases. If you have an interesting story to share, we want to hear from you!


Submit a Proposal


We look forward to your submissions!

  Learn from Liferay experts with training

Team Registration

Bring the team to divide and conquer. Register with a group of 3 or more to save $250 each off the standard price.

Post-Symposium Training

Sign up for post-symposium training to learn directly from Liferay experts and maximize your conference experience.


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Liferay Symposium is back in Chicago this September!

Company Blogs 31 marzo 2016 Da Angela Wu


Get to the Heart of Customer Experience

Customers expect meaningful interaction at every digital touchpoint with your company. How can you align modern technologies with customer interactions in a platform that ties them all together?


Join us at Liferay Symposium to meet with Liferay experts, learn how industry leaders are using a customer-first approach to transform business, and gain new ideas for your digital transformation needs.

Get Rewarded for Registering Early!

Register by June 30 to save $200 with Early Bird Registration.



Why Should You Go?


Call for Proposals

Watch Symposium highlights Turn in your proposal idea by July 5

Gather, learn, and succeed with Liferay.

Share something amazing at symposium!

    Watch 2015 Highlights         Submit Your Idea    


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Chill Out in Chicago

Company Blogs 12 ottobre 2015 Da Angela Wu

Have you heard the news? The Liferay Symposium North America is coming Chicago this fall! Prepare for the Windy City this November by planning out your conference strategy beforehand and setting aside some time to check out the city’s most iconic sights and sounds. Even though you’re in town for business, you can still make time to enjoy the city. In the end, it’s all about the work-life balance!

Here’s a list of our suggested attractions to experience while in Chicago.

1. Art Institute of Chicago

Whether you’re an art history buff, or just one who enjoys admiring beautiful paintings, the Art Institute of Chicago is a must see in the city. Spend an afternoon walking through the galleries as you enter into a time capsule and discover various works of art from the Byzantine era through Impressionism. The restaurant on the third floor is a great spot to stop and grab a bite. And if you’re staying in town for post-symposium training, you can try visiting on Thursday evening when admission is free!


2. Cloud Gate at Millennium Park

Often referred to as “The Bean,” Cloud Gate is Chicago’s iconic outdoor art installation. You’ve probably seen many pictures and movies that include this giant, shiny jelly bean structure. This precious jelly bean weighs 110-ton and is made of highly polished stainless steel plates that act as a concave mirror to reflect the city’s skyline. You might be surprised by how much fun you can have looking at the city’s reflection (and your own) from different angles of the bean. You’re guaranteed to capture some great pictures here!


3. Willis Tower

Formerly known as the Sears Tower, the Willis Tower is a true icon of the Chicago city skyline. The 360 degree view from the sky deck is quite amazing where you can see the entire city and Lake Michigan. There may be a wait to take a picture on the glass platform, but it’s definitely worth the wait for this unique experience. If it’s a hazy day, you’ll feel like you’re hovering in the clouds. Note, this isn’t for the faint of heart with a fear of heights!


4. Wrigley Field

If you’re a baseball fan, then you’ll definitely want to check out the stomping grounds of the Chicago Cubs. The symposium happens right after MLB season is over, which means the Wrigley Field will be open and available for tours. Check the stadium’s website to see if you can catch some action while you're in town.


5. Deep Dish Pizza

You don’t want to visit Chicago and leave without trying their famous deep dish pizza. I suggest going hungry, and with a group of people for sharing. Not many things in the world can compare to this city’s pie. From the golden, flaky crust to its oozing mile-long cheese, Chicago deep dish is definitely something worth making time for. Check out the best deep dish pizza places according to Serious Eats. Of course, there are many other delicious cheap eats in town that'll earn you some food cred with the locals.  


There are many other attractions within walking distance of the Chicago Marriott Downtown Magnificent Mile (discounted room rate good until October 26), as well as free things to do year round. Be sure to book your accommodations early as space is limited. 

Register for the symposium by 10/31 and enter into a raffle to win a pair of tickets to either the Purdue vs. Northwestern game on 11/14 or The Second City's Mainstage Revue comedy show on 11/15!

We look forward to seeing you in Chicago!

Turn Your Website Into a Hub for Engaging Experiences

Company Blogs 5 agosto 2015 Da Angela Wu

In the digital age, companies are learning fast that meeting customer expectations and driving business outcomes go beyond brand recognition or product availability.

Bryan Cheung
CEO, Liferay, Inc.

In the digital age, companies are learning fast that meeting customer expectations and driving business outcomes go beyond brand recognition or product availability.

Managing digital expectations may seem daunting; however, it's clear that companies that understand their buyers and create consistent experiences across channels will more successfully attract, engage, and retain customers.

In light of this, we asked Bryan Cheung to share his thoughts on the digital consumer, data-driven marketing, and building better web experiences.

Q. How do you customize a web experience for today's digital consumers whose backgrounds and interests vary?

BRYAN CHEUNG: Today’s customers expect to be addressed “Audience of One”: they want to be the center of your digital attention. Personas, segments, and rules are a great start but the ultimate goal is to understand each person’s need at any given moment.

People interacting digitally tend to be more transactional and purpose-driven than in traditional marketing, which means less browsing and more doing. They’re looking for specific information, educating themselves about you and your competitors, or gaining understanding of a problem. It’s important to create continuity across channels: if someone is trying to execute a transaction on a mobile app, then switches to your website, do you let them continue where they left off?

Lastly, using digital tools and technology help tailor their experience. By looking at their search terms, click behavior, and level of engagement—how long they stay with you—you can figure out what they’re looking for and deliver exactly what they need.

Q. It sounds like you’re talking about the Buyer’s Journey. Do you take that into account when creating web content?

BC: Yes, the Buyer’s Journey is a concept that we use to help understand the path a lead takes on his/her way to becoming a customer, partner, advocate, star employee or some other role that’s important to your organization. Of course, there’s no single journey for everyone, and buyers tend to jump all over the place. However, modeling the journey can still help you accelerate the development of the customer’s relationship with your organization.

Then, the short answer is this: it helps to write your content with the Buyer in mind. They’re not going to want to hear about competitors or detailed technical specs in the beginning when it’s important to show empathy for their problems rather than the superiority of your solution. Later, as you build trust and credibility, you can be more confident and assertive in presenting your products.

Your site should also be designed to be flexible and dynamic, so that the most appropriate content for what the users need can be presented on any visit. The front page isn’t the single entry point for visitors; they’re going to find most content on your site through searches and social referrals.

Q. Data has been called the new oil. Where do you begin in knowing what to measure?

BC: At Liferay, we try to identify the inflection points that make the biggest impact on Buyer Journey acceleration. We start with a theory on which digital touchpoints indicate readiness to engage at the next stage; there might be one key touchpoint or several that work in tandem. Once we’ve run the model for a long enough period that covers the sales cycle, we test our assumptions and see whether those inflection points were indeed influential.

Sometimes your data gives you very obvious conclusions, but it’s usually more nuanced than that and requires deliberate and prolonged attention. You should hire dedicated data analysts and give them enough leeway to find the insights in your data.

Q. Tell us about the roadmap for mobile content and design.

BC: We’ve been building a lot of exciting mobile-related capabilities into Liferay, including adding targeted content to native mobile apps and supporting mobile push notifications. We work with the worldview that digital platforms are inherently omni-channel. Users are going to start their journey on the web or mobile but quickly switch to in-store or phone-based interactions before completing their journey, for example, on a tablet or at a digital kiosk. So Liferay is trying to make it easy to connect those dots together into a unified journey.

# # #

We'll discuss these challenges in depth as well as topics on mobile strategy, integration, and collaboration at the Liferay Symposium. There's no better time or opportunity to get to know the Liferay team, key clients, and strategic partners than in Chicago this November.

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What I Learned at an Event for Event Planners

Company Blogs 28 luglio 2015 Da Angela Wu

Last month, I attended BizBash LA. As an event planner, I rarely get to enjoy events from an attendee’s point of view, so this was a great experience for me. Even though I was an attendee, I couldn’t help but revert back to my planner tendencies of directing traffic and ushering people into seats. Based on the smiles I got from others, I think they could easily relate. After attending 10+ sessions in one day, I learned that no matter what type of event you’re planning, from corporate conferences to music festivals, there are basic struggles and rewards that are universal across the board.

Here are some takeaways from what I learned:

Measure Anything, Measure Everything

If there’s one main point that almost all speakers mentioned at this event, it’s the importance of goal-setting and goal-measuring. The key is to establish tangible goals at the beginning of the planning process to have a foundation for measurement at the end. Each team has their own goals, and it’s important to formally identify these objectives and keep them in mind the entire time. Your internal team may want to increase the number of new attendees by 15%. The sponsors may want to get 100 people to test out their new products and gauge their interest. Attendees may want to check out new features of your product before they’re made public so they can get ahead of the game. Be mindful of what you’re working towards, and let the goals be your motivation throughout the planning process.

Happy Sponsors = Happy Planners

Sponsorships are all about symbiotic relationships. In the end, both parties (event planner + sponsor) must feel like they have mutually benefited from the experience. Everyone wants to feel valued, and that applies to attendees, as well as sponsors. It’s important to listen to your sponsors and understand their objectives. Make the effort to understand their marketing needs up front so you can measure the success of their participation afterwards. Are they trying to build their brand awareness, or are they looking to generate leads? Do they want to feature a recent product launch? This is how you’ll keep them happy and get them to return year after year. Engagement is more valuable than eyeballs, so get creative with facilitating interaction between attendees and sponsors that communicate beyond signage. They’ll thank you for it!

Never underestimate the power of face-to-face meetings

In this day and age, it’s easy to feel like we ‘know’ someone well by looking at their Facebook and following their Twitter. In-person events allow us to create personalized human connections, something that can’t really be replaced by technology and the internet. To convince our attendees to take time out of their busy work days and get to an event, we as event planners need to know our audiences and define clear objectives and benefits of attending. Rather than just being spoken to, attendees want to feel like they’re contributing to the agenda and collaborating with one another. Create time and activities for people to actually connect at events, rather than just sitting together in a ballroom. Planners are the programmers of human interaction at events. Attendees need to realize the benefits of coming together in-person, something they wouldn’t receive from live-streaming your event or watching the session recordings afterwards. Facilitate labs, whiteboard sessions, impromptu meetups, and let the magic happen organically.

Mind Over Millennials

Millennials are the largest generation in history, and companies need to delight the Millennial mind in order to be successful. We need to gain loyalty and trust from Millennials, and the best way to do so is by speaking their language. Millennials connect through education, inspiration, and storytelling. Don’t just put on a show, but actually engage with your audience and make your event an interactive experience. For a Millennial to really feel connected to a company and/or event, they require meaningful content that lives on, even after the event is over. That means we need to create dialogue that continues the excitement from the in-person event, whether it’s through follow-up emails, physical mail, or social media. Know the right channels for the right time, and establish connections before (Facebook), during (Twitter), and after (Facebook) the event. Millennials want to feel like they’re part of a community, even when the event is over.

Millennials are quite socially responsible, and they expect the companies they’re involved with to be as well. Events offer a look at a company’s culture, a window into the corporation’s heart. Events are expensive, there’s no doubt about that. But that doesn’t mean that they have to be wasteful. As planners, we should be intentional with green efforts, and there are many ways to do so. Having easily-recognizable recycle bins around the venue is an easy first step. Going digital rather than printing every program and agenda goes a long way. Some venues (hotels) can set up donation programs for soap and other amenities after guests have checked out. You can look into food donation programs for leftover F&B. Get over the mentality of “this is how we’ve always done it,” and really challenge yourself to get creative. 

And in the End

Let’s delight our guests with small surprises because in the end, little details make a big difference. Attendees may not remember everything they hear and learn at the event, but they’ll definitely remember how they felt.

Overall, it was a great learning and networking experience for me to hear from industry experts and connect with other marketing and event professionals. If you want to see how I apply what I’ve learned, come check out the Liferay Symposium North America on Nov. 16-17 in Chicago, IL. You can see all upcoming and past Liferay events on

5 Ways that Liferay Symposium Will Boost Your Portal IQ

Company Blogs 2 luglio 2015 Da Angela Wu

Become a Liferay insider and get a first look at new features and product roadmaps. Learn how Liferay is transforming portal technology to change the way you do business.
Enhance your digital platform and modernize your users’ experience. With 60+ expert-led sessions, learn about new development tools, explore Liferay's mobile capabilities, and discuss best practices to help manage your production environmentFind Out More
  Make connections with industry peers to share, learn, and collaborate about your experiences. Meet one-on-one with other Liferay users and enthusiasts.
  Meet with our innovative sponsors and exhibitors to discuss the latest in enterprise platform solutions. Get your questions answered by Liferay movers and shakers with exclusive Speed Consulting opportunities where you can ask, build, and collaborate on your projects.
Take advantage of the new Expert Exchange round table discussions to facilitate opportunities on moving your business forward. Choose from hot topics on digital business, content targeting, integration, and collaboration using Liferay products, features, tools, and more. 

Join the conversation to receive exclusive offers and news updates!

Build Your Digital Strategy for Engagement at Liferay Symposium 2015!

Company Blogs 1 giugno 2015 Da Angela Wu


Reimagine Digital Engagement Through an All-in-One Platform

Being digital should be at the heart of what you do to provide customers with rich, compelling online experiences. To thrive, and not just survive, having a digital strategy is critical for finding and nurturing business opportunities.

Liferay Symposium can provide the enterprise toolkit to reimagine your digital strategy and help connect with your audience in more dynamic and personal ways.

Join us in Chicago this November to interact with the Liferay ecosystem, dig deep into the next iteration of Liferay, and gain fresh insight and best practices for digital engagement.

Score Big Savings Now!

Be the first 50 to register and save 50% off the standard registration price.

See what Liferay Symposium attendees have to say
Registration Open       Call for Proposals Open       Pulse Award Nominations Open

Connect on social media to receive exclusive offers and news updates!


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Water. For Life.

Company Blogs 26 febbraio 2015 Da Angela Wu

Last August, nine of us from Liferay HQ partnered with Living Water and took a trip down to Guatemala to serve the people of La Hermosa, Escuintla. Since 1990, Living Water has been implementing clean water projects in developing and impoverished countries. Over the last 25 years, they have completed more than 15,000 water projects.


Though rich in agriculture, Guatemala has one of the highest malnutrition rates in the world -- almost half of the children are considered chronically malnourished.


In Guatemala, we were led by our friendly and fearless leaders Alvaro, Nestor, and Blanca. We stayed at the Living Water compound in Antigua where a couple of nice ladies cooked delicious meals for us each day. We would wake up at six every morning and drive one and a half hours to the village of La Hermosa in Escuintla.



Within one week, we were tasked to build a new clean water well and teach hygiene to the local residents of La Hermosa. The drill team got down and dirty as they drilled, made cement, and took sediment measurements. The hygiene team got creative and crafty as we taught proper technique for washing hands and feet, and the importance of using the latrine with Señor Jabon. Every morning, the children greeted all of us “teachers” with big hugs and kisses.



Throughout the week, we faced many obstacles including thunder and lightning storms, heat exhaustion, and countless bug bites. But knowing that we were helping build a much needed resource for this community was more than enough motivation to keep us going. We taught the kids about germs and bacteria, and they taught us how to play the “gasolina” game and “arranca la cebolla.” I’ve never had so much fun blowing bubbles and playing musical chairs by banging a hanger on an old, broken camera!



At the end of the week, there was a well-dedication ceremony where the mayor of the city spoke and thanked us for our work. It was such a memorable moment as we saw the crystal clean water pour out from the brand new well.



I’m proud to be a part of a company that values the importance of giving back. With Liferay EVP, we’re empowered to help our local communities, as well as communities around the world. If you’re interested in getting involved with Living Water, visit

Quick Tips to Maximize Your Liferay Symposium Experience

Company Blogs 25 settembre 2014 Da Angela Wu

The fall season is upon us, which means the Liferay Symposium North America is right around the corner!

In order to maximize your experience, we suggest coming with a basic list of goals and expectations. Having a good conference strategy will ensure you make the most of the sessions, workshops, and other activities at the event.

Our friends over at HubSpot have provided a sample list as reference. Below are some tips on how you can plan your conference experience with the aim to gain more knowledge while networking with fellow industry professionals.


We hope these tips will help you maximize your investment and come up with some great takeaways for your team. Don't miss your chance to register for our biggest event of the year. Be sure to follow us on Facebook and Twitter to receive exclusive discounts. Hope to see you in Boston!


5 on 5 things to do in Boston

Company Blogs 8 settembre 2014 Da Angela Wu

Welcome to Boston

Liferay is excited to be in Boston this October for the Liferay Symposium North America. This year’s Back Bay venue captures the historic beauty of Bean Town as well as reflecting its modern cityscape

Boston à l'heure bleue by Manu_H is licensed under CC BY 2.0. © 2010, E. Huybrechts.

Even though you’re in town for business, there’s plenty of time for taking in the sights and sounds of Boston. Best of all, you don’t even need a car. If you’re staying at the Sheraton Boston (special Symposium rate until September 22), here’s a handy guide of things to do within walking distance and beyond.

Things to do near Sheraton Boston

local_attractions Copley Place Shopping Mall: 0.1 mile

local_attractions Prudential Tower Skywalk: 0.1 mile

local_attractions Boston Duck Tours: 0.3 mile

entertainment Boston Pops: 0.3 mile

local_attractions Frog Pond: 0.3 mile

museums Boston Public Library: 0.6 mile

entertainment House of Blues: 0.7 mile

local_attractions Downtown Crossing: 1.0 mile

entertainment Fenway Park: 1.0 mile

local_attractions Public Gardens/Swan Boats: 1.0 mile

 museums Isabella Stewart Gardner Museum: 1.1 miles

 entertainment Theatre District: 1.2 miles

 museums Harvard University: 2.0 miles

local_attractions Quincy Market/Faneuil Hall: 3.0 miles

Wicked Fun in the City

Top 10 lists about things to do in Boston are plentiful enough. The historic city is packed with sights, attractions, architecture, nature, entertainment, and nightlife. Where do you go and what do you skip when you have just a day or night to see the city? Here's our take on five things (more or less) to do and see.

1. Wicked Cheap

Boston Common (1 mile): Beyond history, Boston is filled with a beautiful landscape. Enjoy a brisk walk in the Public Garden and watch the Swan Boats nearby. And just outside the Sheraton is the breathtaking Charles River Esplanade. If you’re up at night, star gaze for free at the Coit Observatory (1.3 miles). 

2. Wicked Eats

Zagat’s Best Bites: Whatever you’re in the mood for, Boston won’t disappoint when it comes to local dining (0.6 mile). In addition to the tasty treats we'll be having at our Sunday Boston Bites and Beer Welcome Reception, you can also enjoy happy hourflour powercocktailspubs, and some food truck grub to get your fill. Of course, you can’t forget the chowda. For outdoor fare, check out the SoWa Farmers Market (1.5 miles) on Sundays.

3. Wicked Fine (Arts)

Museum of Fine Arts (0.9 mile): With over 450,000 pieces of art, the MFA houses one of the best collections in the world. If you’re a Bank of America cardholder, get in for free during the first weekend of every month. Closer to Symposium, you’re just a stone’s throw away from art galleries (0.2 miles) on Newbury Street.

4. Wicked Historic

Freedom Trail (3.0 miles): The 2.5 mile walking path leads to 16 historical city attractions:  museums and meeting houses, churches, and burying grounds. The best part of the self-guided tour is that you can decide when and where to stop.

5. Wicked Weird

Offbeat Boston:  If you’re looking for something off the beaten path, Boston has its share of odd things to do not found anywhere else. While not quite odd, the Mapparium (0.2 mile) is sure to garner a few “awes” with its three-dimensional perspective of the world. If you’re getting weirded out by all of this, you may prefer just to learn about the odd ways of Boston.

The human skin book


Before You Get There

If there’s one thing that you’re not leaving home without, it’s your smartphone. Be sure to download the Liferay Events app to stay up to date at the symposium. And even for Boston, there’s an app for that. Check out the cool apps to know while in town. 

And speaking of Boston, don’t totally give yourself away as a tourist - take a few notes about Boston English!

We look forward to seeing you in Boston!

Liferay Symposium: Featured Speakers & the Future of Mobile

Company Blogs 8 luglio 2014 Da Angela Wu

We asked our featured speakers for their take and insight into where mobile is headed in design, user experience and enterprise management. Here's what they had to share.


NA-Symp-Email7-Icon-Speakers  A Roundtable Discussion on Where Mobile Is Going

Featured speakers at Liferay Symposium North America 2014


Mobile technology is reshaping the way we live and work by fueling our need to access information and connect with people and objects. Moreover, mobile is disrupting business sectors and creating a new platform for enterprise mobility. Touch-based infrastructures, wallet technologies, phablets, sensor-based applications, and responsive design will continue to be refined for the mobile market as users expect an immersive experience.

We asked our featured speakers for their take and insight into where mobile is headed in design, user experience, and enterprise management. Here's what they had to share.

How does developing mobile apps engage an audience?

James Falkner: Mobile devices from smartphones to wearables are treated more as a personal extension of ourselves rather than as a tool used to get work done. People are reaching for their phones in everyday situations, so creating apps that meet their immediate and long term needs is key to engaging them.  

Juan Fernàndez: The mobile apps extend the information experience to places never imagined before. We can now interact with users and users can access and share information wherever they are, whenever they need. The mobile experience is the final step for audience engagement.

juanf-quoteWhat do you think of wearable technology as a digital experience?

James: It’s nice to finally see wearable technology progress. We've had wristwatches for what—500 years? It makes more sense that wearable technology gets connected digitally because it is even more of an extension of yourself than the phone in your pocket. There are many applications that can make use of wearables which are not possible with physically disconnected devices, like healthcare apps that monitor your sugar levels, or pants that tell you to get back to the gym because they are getting stretched out a bit more than last week.

Juan:  It opens a really interesting set of possibilities never before imagined. Using standards, being modular, and focusing on service allows us to enter the market as a back-end service for wearable experiences. We are starting to see projects linking these new devices to Liferay to extend digital experiences even further.

What can cause user disenchantment or disengagement?

James: Intrusive apps that don't respect your privacy, don't respect platform norms (e.g., iOS vs. Android), unintuitive or tedious user experiences, and, of course, bugs.

Juan: Irrelevant information, outdated information, hard-to-search content, and a bad user experience usually lead to disengagement.

What can we look forward to with Mobile SDK? Any enhancements?

Juan: We plan to continue adding support to most common features native app developers need when dealing with Liferay Portal integrations. Features such as push notifications or offline and synchronization management of assets are on our list. We also plan to extend the scope of this project to include reusable visual components to make the mobile developers' lives easier by hiding complexity on accessing our services remotely.

Describe the perfect Mobile SDK user experience.

Juan: Personally, the perfect Mobile SDK experience would be a mobile developer designing a whole business app, from back-end services to user interface, just by reusing and connecting a set of Lego-like building blocks provided by Liferay. That way he would only need to worry about the business problem he's trying to solve: we'd take care of the rest.

jamesf-quoteWill building hybrid mobile apps be the wave of the future or should developers look to hybrid over native or mobile apps?

James: Hybrid mobile apps are no better or worse than other mobile solutions and approaches. Each has its drawbacks and advantages, so you have to decide which to use based on your specific requirements and resources. There are amazing apps made using each approach. The great thing is Liferay supports them all and makes it easy to build, regardless of your chosen development model!

What makes you passionate about your job or this industry?

James: Meeting and learning more about a diverse crowd of people from around the world and seeing the cool things that our community creates that Liferay never would have thought about.

Juan: Constant change, fast-paced evolution, contact with customers with a global impact, and creating tools to solve real life problems for people.


JUAN-HIDALGO-2 VITOR-FERNANDES-2 We tapped Vitor Fernandes and Juan Hildalgo from the Engineering Team for their ideas about mobile design. Vitor believes in a mobile first design approach that informs enhancing user experience. Juan draws from a breadth of design and interface experience in creating meaningful user interaction. 


What trends are we seeing in mobile design?

Vitor Fernandes: The ubiquity of mobile is apparent in our day-to-day lives, from the emergence of new smart devices like watches and glasses, to mPayment technologies like Google Wallet, Square, and Paypal Beacon. For the first time, mobile is influencing desktop-based interfaces, and content delivery is taking precedence. The level of complexity is also rising on matters of security with biometrics and face-scanning as password protection. Moreover, remote access to home and office from a mobile device is becoming commonplace. Motion interactive-graphics and animation are also popping up as a new layer of design, like Google’s Material Design OS.

Juan Hidalgo: Flat design is the new rule of simplicity in design as mobile leaders have adopted this and are turning away from the traditional skeumorphic design, which relies on the principles of physical objects. Flat design enhances user experience, refocuses the attention on your content, and uses a simple color scheme. Parallax scrolling and single page use are hot design trends, not just because they are easy to develop for a great experience, but they are also conceived to having a mobile first approach. Scrolling helps to create a way where users can navigate through information instead of through clicking. Parallax design provides depth and snippets of animation and emotion to create an immersive user experience. Single page web experiences help to remove the necessity of navigating between pages.

What are on our users' wish list?

Vitor: Our users are the best idea starters. Big on the wish list are responsive interactions or interfaces without lags, bugs, or glitches. They’re expecting automation to simplify tasks, personalization where they’re remembered, and customization to work smarter. Most of all, they wish for options to work, play, and share through a convergence of the technologies that they use to communicate and connect not just with people, but now with objects. The future of mobile is about bringing more beauty and meaning into each and every day.

Juan H.: Users want to have the same experience that they are feeling with other interfaces in different devices regardless of the connection point like the home, car, or office. The line between devices and experiences is becoming thinner. The important thing to remember is that if your product is not aligned with the feelings and the experience that the users want, you do not have a product. You only have an “interface,” which might be pretty to look at but without much utility for user experience.

We want to thank everyone who participated in our roundtable discussion on mobile. To learn more about how Liferay is adapting mobile technology for enterprise projects, please check out the hands-on workshops at the Liferay Symposium.



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5 Reasons You Don't Want to Miss the Liferay Symposium North America

Company Blogs 5 giugno 2014 Da Angela Wu

Not sure if you should attend the Liferay Symposium? Read this!


Hands-on Workshops & In-depth Technical SessionsEmail3-ONE
Learn directly from Liferay masterminds on such hot topics as content targeting, single page architecture, social, and responsive design. Further maximize your investment by attending a post-symposium training
Email3-TWOMeaningful Opportunities for Collaboration
Take advantage of Speed Consulting appointments with Liferay's senior consultants. Meet face-to-face with other Liferay users and enthusiasts.
Email3-THREEReal World Enterprise Client Case Studies
Gain insight into enterprise productivity, mobility, and web engagement for the future. Learn how Liferay is providing tangible business values and solutions to our key clients.
Email3-FOURAccess to a Community of Experts
Connect with our innovative sponsors and exhibitors face-to-face in a dedicated space, and learn more about their enterprise-ready solutions.
Email3-FIVEA Sunday Spectacular!
Kick off the first day with an exhilarating 5K run/walk along the Charles River Esplanade. Liferay will donate $100 to Solidarity and/or Living Water for every participant. Top off the night with some of Boston's finest bites & beers at the evening welcome reception. 

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