Redefine Your Portal's Customer Experience with Liferay Audience Targeting
The average web user's attention span is around 6 seconds, while smartphone users typically check their phones more than 150 times per day. In such a scenario, the challenge for companies lies in driving engagement with customers through visually appealing, uncluttered, relevant, and interesting content. Businesses must learn to meet the demand for personalized and compelling online experiences by providing the right content at the right time to the right segment of visitors. The Audience Targeting app offers the ability to tailor specific content for audiences based on user behavior on the site, user information such as age and gender, social media attributes, and more. The concept of audience engagement will be illustrated by live examples and case studies of customer engagement by CIGNEX Datamatics.