Introducing Audience Targeting
"Audience Targeting" is a new Marketplace App for Liferay 6.2 that will raise the engagement experience of your portal at a whole new level with personalized content for site visitors. Understanding the behaviors and needs of your audience are essential to providing appealing content. The Audience Targeting app lets you segment your audience and create content for users based on specific parameters, customize campaigns for these multiple user segments, and measure the effectiveness of these campaigns quickly. Developers can easily create additional rules and rule types with minimal coding efforts.