Ken Dong 10 Years Ago It's also good to be sure that your company has a story that the masses can identify with. The purpose/vision of your company needs to be short, simple and clear. I think that this idea of "telling your story" and contextualizing it into everyone's convictions is still relatively new and that companies need to jump into this market before it becomes over saturated.We must engage, not tell. Connect, not dictate. Give, not demand.Great article! Very thought provoking! Please sign in to reply. Reply as... Cancel
Paul Hinz 10 Years Ago Great blog Martin - there will always be companies who are smarter, better known, better funded, etc., so the best way to market is to serve. And to serve, you have to understand....."Any fool can know. The point is to understand.", Albert Einstein. Please sign in to reply. Reply as... Cancel
Shannon Chang 10 Years Ago That Chipotle short almost made me cry. Good post, Martin. Please sign in to reply. Reply as... Cancel